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Privacy policy

What we collect, why we collect it, who else touches it, and how to make us delete it. Written in plain English because you should not need a lawyer to read a privacy policy.

Last updated September 2026

Privacy policy

This policy covers sinkingcreekranch.com and the services we use to run the ranch. It applies to Sinking Creek Ranch, a DBA of M&G Ventures LLC, 1077 County Road 5615, Bunker, Missouri 63629.

Draft for review. This was written to describe what Sinking Creek Ranch actually does, which the previous version did not. It has not been reviewed by an attorney. Have it looked at before launch.

1What we collect

When you book a stay

Reservations run through ResNexus, our booking system. Booking gives us your name, email address, phone number, mailing address, the dates and site you booked, and the number of people in your party. ResNexus handles the card payment. We never see or store your full card number.

When you sign the waiver

The liability waiver collects your name, email address, phone number, mailing address, date of birth, and the names and dates of birth of any minors you are signing for. Signed waivers are kept because our insurance requires it.

When you contact us

The contact form collects your name, email address, phone number, and whatever you write in the message.

When you book through Airbnb, Vrbo, Hipcamp or another site

Those sites decide what they pass to us, which is usually a name, a masked email address, and the reservation details. Their privacy policies govern what happens on their side, not this one.

Automatically, when you visit the site

Standard web analytics: IP address, browser and device type, which pages you looked at, how long you stayed, and where you came from. Collected through cookies and similar technologies.

2How we use it

  • To take and manage your reservation, and to send you check in instructions and directions
  • To send you the waiver and store the signed copy
  • To answer your questions
  • To send you occasional news, offers, or a request for a review after your stay, which you can stop at any time
  • To understand which pages people actually read, so we can fix the ones they do not
  • To show ads to people who have visited the site
  • To comply with the law and to protect the ranch, our guests, and ourselves

We do not sell your personal information.

3Who we share it with

Only the companies we need to run the business, and only what they need:

ServiceWhat they get
ResNexusBooking and payment details. They process the card, we do not.
GoHighLevelContact details from our forms, the waiver, and our email and text messages to you.
Google AnalyticsAnonymous usage data about how the site is used.
MetaAdvertising data, so we can show ads on Facebook and Instagram.
Airbnb, Vrbo, Hipcamp and other booking sitesOnly reservation information, and only if you booked through them.

Beyond that, we may disclose information if the law requires it, if we need to defend the ranch or protect someone's safety, or if the business is ever sold or transferred. If that last one happens we will say so before your information moves.

4Text messages

If you give us your phone number and agree to be contacted, we may text you about your reservation, your waiver, and occasionally about the ranch. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent, and this information will not be shared with any third parties.

5Cookies

The site uses cookies to keep it working, to remember your preferences, and to measure traffic. You can set your browser to refuse cookies, though some parts of the site may not work properly if you do.

You can opt out of interest based advertising through the DAA or the NAI, and out of Google Analytics with the opt out browser add on.

6How long we keep things

Reservation and payment records are kept as long as we need them for tax, accounting and dispute purposes. Signed waivers are kept indefinitely, because a claim can be filed years after a visit and the waiver is the document that answers it. Marketing contact details are kept until you unsubscribe. Analytics data is kept for a shorter period.

7Your choices

  • Stop the emails. Use the unsubscribe link in any of them, or email us.
  • Stop the texts. Reply STOP.
  • See what we have, correct it, or delete it. Email us and ask. We will do it unless the law or a live dispute requires us to keep something, and we will tell you if that is the case.

Email welcome@sinkingcreekranch.com or call (573) 282-6203.

8Children

The site is not directed at children under 13 and we do not knowingly collect their information through it. The one exception is the waiver, where a parent or guardian provides a minor's name and date of birth in order to sign on their behalf. If you believe a child has given us information any other way, contact us and we will remove it.

9Security, and what we cannot promise

We use reputable services and take reasonable steps to protect your information. No method of transmitting or storing data online is completely secure, and we cannot guarantee absolute security.

10Changes

If we change this policy we will post the new version here and update the date at the top. Material changes will be announced more visibly than that.

11Contact

Sinking Creek Ranch, a DBA of M&G Ventures LLC
1077 County Road 5615, Bunker, Missouri 63629
welcome@sinkingcreekranch.com · (573) 282-6203